Google Rolls Out Call Tracking Tool for Adwords

| Sep 15, 2014 | Oxiem Insights

Earlier this month, Google rolled out an interesting new Adwords feature called Website Call Conversion. Marketers running Adwords campaigns should absolutely be tracking calls back to the keywords, ads and campaigns that drive them. There’ve […]

The “Window Display Effect” of Shopping Campaigns

| Sep 08, 2014 | Oxiem Insights

Disclaimer: I don’t like shopping. It usually involves finding a parking spot, spending a lot of time on my feet, and watching money leave my bank account. Suffice to say, it’s not on […]

Welcome To The Upward Family – Susan Rogers

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Susan is bred from a different cloth. Before joining the Upward family, she spent several years in the retail industry where she found a passion for fashion and personal style expression. From a […]