Training A SEO Analyst: The Keyword Research Article of Your Dreams

You could start anywhere when training an SEO Analyst. Do you start with, “In the beginning: Al Gore invented the Internet?” or do you start with Panda Update 4000.245.42? Given the chance to […]

Blurring the Lines Between PR + Content Marketing

| Jul 15, 2014 | Oxiem Insights
Blurring the Lines Between PR + Content Marketing

Here at Upward, we’ve been engaging in a healthy discussion about the relationship between PR and Content Marketing. It’s a discussion that’s taking place in a variety of different contexts across the interwebs, […]

Taming the To-Do List: My 3 Favorite Workday Productivity Tools

| Jul 08, 2014 | Oxiem Insights
Workday Productivity

As an Account Manager, my normal workday consists of keeping several projects rolling forward in tandem. As a result, I’ve become a connoisseur of time-saving techniques and task-management tools that help me draw […]