Making Manufacturing Content Sexy

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Once I tell people that I was an English major at Ohio State University, I usually receive comments like “Oh, well you must really like to write then, huh?” or “All of this […]

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Training A SEO Analyst: The Keyword Research Article of Your Dreams


You could start anywhere when training an SEO Analyst. Do you start with, “In the beginning: Al Gore invented the Internet?” or do you start with Panda Update 4000.245.42? Given the chance to […]

Blurring the Lines Between PR + Content Marketing

| Jul 15, 2014 | Oxiem Insights
Blurring the Lines Between PR + Content Marketing

Here at Upward, we’ve been engaging in a healthy discussion about the relationship between PR and Content Marketing. It’s a discussion that’s taking place in a variety of different contexts across the interwebs, […]