Find the Leads You've Been Missing

Consumers and key decision makers are spending more of their time online these days. That being said, it should come as no surprise that maximizing your visibility and reach with a vibrant online presence is good for business. If this does come as a surprise, please call us right away. For real.


A strong search marketing program can be a tremendous asset that generates tons of leads and spectacular ROI. The trick is knowing what makes a search marketing program effective. For starters, it’s not all about search result rankings. What’s more important is the quality of the traffic your program delivers to your site and how much of it turns into leads and conversions. And to be clear, conversions can be sales, downloads, or whatever counts as successful visitor interactions for your organization.


We know how to leverage the power of search marketing to work for you. Our search marketing experts eat, sleep, and breathe this stuff. They are ridiculously enthusiastic about it. They will delve into your business, site analytics, and target audience data and emerge with a smart, cost-effective search marketing program that can evolve with your goals. They are always on top of changing trends and have a full understanding of all the tools of the trade, including search engine optimization (SEO), organic optimization, and pay-per-click (PPC) campaigns (e.g., Google AdWords). They have the experience, expertise, and instincts to help you get the most from your website.


Our Results Speak for Themselves

Unlike some agencies, at Upward, search marketing is a core element of our business, not just something we offer to round out our rate card. The results speak for themselves:

  • More than 85 percent of our search clients renew their programs for a second year
  • We increase site visitors by more than 35 percent
  • We improve site traffic quality by over 30 percent

Our Credentials and Awards

Search Marketing Services

  • Organic Search Campaigns
  • Paid Search Campaigns
  • Leads-Based Search Campaigns
  • Media Relations
  • Digital Advertising
  • Search Analysis + Conversation
  • Call Tracking