How Our Search Campaigns Work

A Focus on Quality Traffic and Conversions

Our search programs start with intensive research of your target audience, market environment, competitive dynamic and previous organic and/or PPC search results. We then identify the various personae, keyword groupings and desired actions to be targeted with a campoaign. We pre-test keyword clusters for traffic generated, quality of site visit and conversion ability.

Based on our analysis of your market and audience, your SEO campaign will include a combination of:

• Pay-Per-Click/PPC Search Campaigns
• Organic Search Optimization
• Facebook Advertising
• Digital Display Advertising
• International/Multi-Lingual Search Campaigns

We also employ remarketing to cultivate visitor action post-visit. Goals are then measured, with multivariate testing and conversion landers often used to enhance campaign performance.

The Oxiem Search Team uses a range of techniques to drive performance and measure results. Web research and tools help to craft the focus of search programs. We develop and place content and referring links to enhance search positioning. And coupled with proactive reporting and recommendations, we work to keep clients informed by delivering monthly, easy-to-read and understand reports so you will never be in the dark.

Call Oxiem today at 877.586.8021 to chat with a search guy.